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Something I’ve realised over the last year is that being successful online is as much to do with having the correct attitude and mindset as anything else.
Like any new venture, there’s a steep learning curve involved and it can often be a frustrating experience. Particulary as the daily bombardment of marketing messages tends to make you feel like you’re the only one left not making a buck.
So anyway, I’ve been thinking about why many marketers find it difficult to make money online. Here’s my top ten reasons…
- Spending too much time reading, learning, buying, watching and
not enough time DOING. - Not taking your marketing efforts seriously enough.
- Not focusing your efforts on a marketing system (whether it be adwords, bum marketing, blogging or whatever) for long enough to see results. Often this is because you get distracted by the ‘next big thing’ product being promoted by all the so-called ‘guru’s’.
- Because there are so many ways to make money online, it becomes almost impossible to know where to start. So you end up doing nothing.
- Lack of perseverance. You start off thinking earning money online is easy (because everyone else seems to be doing it) and quickly become disillusioned and give up when it dawns upon you that it actually takes hard work and dedication.
- Directing all your efforts into a niche that is either unprofitable, or you lack the knowledge to make profitable.
- Not setting up your online business in the right way to be profitable from the outset.
- Lack of a clearly laid out route to success.
- A failure to set practical, achievable, specific goals. This ties in with number 8 somewhat.
- Being uncomfortable asking customers for money or not charging enough to make it a worthwhile enterprise.
Perhaps some of those ring true with you? I know I’ve been guilty of most of them at one point or another.
So if you do recognize yourself in that list, atleast take heart from the fact you’re not alone. And remember, it’s never too late to change bad habits or direction if necessary.
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