Ok, a little later than planned, here are the final 9 internet marketing resources. All are free to use and hopefully you’ll find atleast one or two extremely useful for your business.
Without further ado, here they are…
1. - SEO For Firefox
This is an incredibly useful market research and competitive analysis tool from SEOBook. It provides a goldmine of useful SEO information on pages returned from Google searches including Pagerank, Alexa Ranking, number of backlinks, diggs and a whole bunch more. It’s an addon for firefox. Once installed, just click the SEO icon in the bottom right hand corner of your Firefox browser to run it.
5. - Rescue Time
I’ve just started using this nifty web-based time management tool and so far I really like it. It monitors where you spend your time online, including which sites you spend the most time on. You can then tag sites you visit by category such as work or personal to see how productive you are.
It also allows you to set specific productivity goals. For instance, I’ve just created a goal of spending no more than an hour a day checking and answering email.
If you know you could be more productive, but need help keeping on track, then RescueTime is well worth checking out.
3. - HTML Dog
My favourite html/css resource. It’s beautifully laid out and contains dozens of tutorials and examples showing you how to create standards based web design. The reference guide to all the various tags and attributes is particularly useful. Seperate beginner, intermediate and advanced sections means you’ll find something of interest, no matter what your level of design experience.
4. - Google Keyword Tool
Google’s external keyword tool is an absolute must for anyone marketing online (or even offline for that matter). Use it to build your PPC keyword lists, check out the level of competition in your market, and research profitable niches. There are literally dozens of ways you can use it. As all the keyword data is mined direct from Google’s own datacenters, it’s relatively accurate too.
5. - PPC Keyword Expansion Tool
Enter up to five columns of keywords into this handy desktop application and it will output all possible permutations of those keywords in broad, phrase or exact match (or all three).
The app exports to .txt, .csv file formats. Alternatively place them in the google friendly editor where you can automatically append your cost per click and destination url to the end of each keyword phrase before copying into your Google Adwords account.
6. - FireFTP - FTP Client
Another Firefox addon . I used to use filezilla for ftp’ing but I just find being able to upload files to my websites from within Firefox so much more convenient. It’s stable, regularly updated and dead simple to configure and use.
7. - FreeMind - Mind Mapping Software
This open-source mind mapping desktop application is a great way to brainstorm ideas or marketing strategies. You can also plan product launches with it. I’ve used it to map out the Ultimate Footer Ad launch and found it an excellent ‘big picture’ planning tool.
8. - Audacity - Audio Editor and Recorder
Audacity is an amazing and comprehensive sound editing and recording tool which comes into it’s own for editing podcasts or other audio recordings. I use it mainly for editing interviews I record in Skype but you can use it for many other purposes; recording the audio track in Camtasia screen capture videos for instance. There are loads of additional plugins you can install to increase it’s versatility too.
9. - Google Reader
There are dozens of different RSS reader’s out there but for ease of use and more importantly, speed of use, Google Reader comes out on top. You can create folders to categorize feeds by topic but the best time-saving feature is the All Items link which displays all the latest feed items on one page, allowing you to quickly scan all your subscriptions. It’s a great way to keep abreast of what’s happening in your marketplace without spending hours visiting every site.
Ok, so that’s it. you’ve now seen all 25 resources. Did you find these three posts useful? What tools and resources would you have in this list? Let me know what you think by posting a comment below…it would be great to get your feedback.
And if you want to send me a little link love by sharing or linking to this post or the other two in the series (links below), I’d be very appreciative!
Previous posts in this series:
25 Free Internet Marketing Resources - Part 1
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The internet marketing resources mentioned are very useful in order to succeed in online marketing. Having such resources will enable a website owner keep up with the challenges experienced in internet marketing.