My favorite autoresponder service Aweber have just announced they will be launching their much anticipated email analytics feature later this week.
It’s main benefit will be the ability to show which of your subscribers clicks through from your emails and takes an action such as ordering a product, thus allowing you to determine your most profitable and responsive customers.
You can then segment your lists accordingly, for example by promoting higher value products to your best subscribers.
I’ve no doubt this will prove a killer feature and set Aweber even further apart from their main competitors.
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It’s been launched. woot!
Thanks for the coverage Graham. :)