From the category archives:

List Building

Why You Don’t Need A Big Email List…

by Graham Cox on November 12, 2008

One of the biggest myths of internet marketing is that you need a huge mailing list to make big money online.
It’s a myth because it’s not the list size, it’s the responsiveness of your list that counts.
You can have all the subscribers in the world but if no one’s opening your emails or [...]

{ 0 comments }

Aweber Launches Email Analytics

by Graham Cox on May 19, 2008

My favorite autoresponder service Aweber have just announced they will be launching their much anticipated email analytics feature later this week.
It’s main benefit will be the ability to show which of your subscribers clicks through from your emails and takes an action such as ordering a product, thus allowing you to determine your most profitable [...]

{ 1 comment }

Is FREE worth anything?

by Graham Cox on March 14, 2008

The word “Free” has become so overused in webcopy now that it’s lost much of it’s ability to convert visitors to subscribers. That’s the conclusion of David D’Anna in his latest post over at Clayton Makepeace’s wonderful copywriting blog.
To a large degree I think he’s right. The mere fact that something is FREE [...]

{ 1 comment }

List Building Using Password Protected Posts

by Graham Cox on February 22, 2008

I‘ve just read a fascinating post by UK Internet Marketer Frank Haywood about the SEO strategies he’s used to climb the Google Search Results for an extremely competitive search term.
For anyone using Wordpress in particular, his post contains tons of valuable advice regarding which plugins to use and how to fully optimise your blog.
But what [...]

{ 3 comments }