by Graham Cox on March 26, 2008
The persuasiveness of your salescopy is the single most important factor in determining your success as an online marketer. Unfortunately, it doesn’t matter how good the product is, if the copy sucks then so will your conversion rate.
With this in mind, I’ve compiled a list of the 7 best copywriting websites I’ve found online. [...]
by Graham Cox on March 14, 2008
The word “Free” has become so overused in webcopy now that it’s lost much of it’s ability to convert visitors to subscribers. That’s the conclusion of David D’Anna in his latest post over at Clayton Makepeace’s wonderful copywriting blog.
To a large degree I think he’s right. The mere fact that something is FREE [...]